About Luiz Fosc

It all started with comic books. A shy kid from Belo Horizonte who wanted to save up money for comics. Sold candy at school, ran raffles in the neighborhood, set up makeshift stands. The entrepreneurship bug bit early — before I even knew what the word meant.

Then, at 14, a deck of cards changed everything. The first card that vanished between my fingers wasn't a trick. It was a discovery: the impossible is just a lack of method. What the world calls a gift, I call structure. What they call talent, I call repetition with intention.

From there, it became a hobby that went wrong — because if it had gone right, it would've just stayed a hobby. Illusionism became a profession, then a language, then the lens through which I see everything: business, keynotes, people, problems.

At 22, rock bottom hit. A heartbreak that knocked everything down. But great poets create in the depths — and that's exactly where the decision to take illusionism seriously was born. In 2009, I competed in Brazil's biggest illusionism championship. I was the only one who bet on storytelling instead of pure technique. The result: first place and two standing ovations.

Two Guinness World Records followed. For the first, I doubled the previous record — with 8 seconds to spare. For the second, the same obsession with method. It's not a gift. It's structure. It's preparation visible to anyone willing to look.

In parallel, I co-founded Ensinio — an edtech that reached R$48 million in revenue, 340K users, and NPS 94%. Because being a builder isn't a choice. It's an identity. If I weren't an entrepreneur, I'd eventually end up owning something anyway.

Today, after 500+ stages in 15+ countries — from Ambev to Coca-Cola, from Bradesco to Petrobras — what I do isn't a lecture. It isn't a show. It's a keynote-show with living proof. Every presentation is treated like a film: cinematic script, calculated impact moments, and a finale you won't forget on Monday.

The most beautiful part of this story? It's not about a gift. It's about what you build when you decide that the impossible is just what nobody has tried with method.